The dual health and economic crises are having a profound impact on
the manufacturing industry. For many companies, COVID-19 has shone a
light on weak areas that range from a lack of agility and liquidity to
supply chain issues. Manufacturers have known about the importance of
digital transformation for years, but have been hindered by legacy
systems, outdated infrastructure, and the cost of undertaking massive
transformation.
In this challenging time when the critical
relationship between manufacturers and their customers is under stress,
manufacturers must be deliberate and effective with their communication.
They have an opportunity to use the crisis to pivot and take some small
steps to embrace digital for a long-term payoff.
Join Cindy Bolt, senior vice president, Salesforce Industries for a virtual fireside chat with Dr. Mirka Wilderer, CEO, De Nora Water Technologies on July 28 at 12 p.m.
Through this intimate conversation we’ll learn what manufacturers can
do to create a customer-first experience, enhance relationships, and
build trust. They’ll discuss how one market-leading legacy company was
able to embrace innovation, be nimble, and successfully pivot its
business during the pandemic.
No comments:
Post a Comment