How listening to its loyal customers helped Rothy’s expand into new markets and win more business
Rothy’s is known for its sustainable shoes and accessories, fierce customer loyalty, and commitment to
sustainability. When the pandemic hit, the company asked its customers how it could help, and the resounding
response was to support medical workers on the front lines. The company donated 100,000 non-medical masks
to frontline medical workers in need of PPE, then went even further by giving them an exclusive personalized
offer. The new campaigns drove revenue gains, expanded Rothy’s customer base, and increased brand loyalty.
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