The agency landscape and what is expected from agencies is rapidly changing. In an era where customers are determining the rules, agencies are faced with the challenge of maintaining their competitive edge. While keeping their daily business up and running, agencies need to transform the way they are working and, at the same time, deliver more value for their clients.
Monthly and weekly reporting is no longer sufficient - agencies know they need the right technology to have a holistic view and deliver continual monitoring reporting and their clients want to know that their campaigns are continually reviewed and enhanced using the mountains of data available. And if that was not enough, different stakeholders require different views on data.
In part 1 of the Strategic Playbook for Data-driven Agencies, Adverity, one of the leading end-to-end augmented marketing analytics platforms, analyzes the implications of a shifting agency landscape and gives some insights on how agencies can continue to scale their business in this rapidly changing environment.
Read more on how you can future-proof your agency from our free guide:
- Scale your business with Marketing Intelligence
- Build a data strategy to stay ahead of the curve
- Master the end-to-end data management process
Keep yourself on top of the latest agency challenges and start optimizing campaigns and building reports like a pro!
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