When: Available on-demand, please complete the form
Duration: 19 minutes
Host: Gavin England, Product Marketing Manager at Adverity
With
more and more digital marketing channels to report on, it is no longer
possible to report manually. Meaning you need to automize the process by
introducing marketing APIs (Application Programming Interface).
The question is: do you manually build your own APIs (if you have the
technical experience/team), or do you buy software with built-in APIs?
Both options have their own pros and cons and deciding between the two
can be an overwhelming process.
You'll walk away from this Adverity Bitesize session with a full overview of how APIs can benefit your marketing reporting, and the knowledge to boost your decision-making process when considering the pros and cons of both building and buying your marketing APIs.
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