In the search for “the next big thing”, agencies worldwide have been
paying more attention to artificial intelligence. Could AI bring an
opportunity for innovation and added-value delivery?
When: Available on-demand, please complete the form
Duration: 14 minutes
Hosts: Mitesh Lakhani, Senior Solutions Consultant at Adverity, and Alex Handsaker, Strategic Relationship Manager at Adverity
If you look at recent news and industry discussions, artificial
intelligence seems to be the advertising industry’s attempt to advance
their offering on multiple fronts, from targeting methodologies and
iterative optimization to media planning and buying.
The
underlying questions in many of these discussions are: Does it work? Is
it viable? And ultimately, should employees be fearful of their roles
within the advertising space?
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