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Friday, January 8, 2021

Free eBook - Marketing > Guide to Marketing Maturity: 3 Levels of Personalization

 If challenges like data access, timing, and inflexible technology are holding you back from deploying personalized campaigns at scale, it's time for a change. Get ready to master the three levels of personalization and drive more revenue. Sponsored by Iterable.



Personalization is touted as one of the core tenets of cross-channel marketing, and for good reason. Studies show that 91% of consumers are willing to buy from brands that offer relevant recommendations. And companies that provide an emotional connection with customers outperform their competitors by 85%.

So what's the secret to achieving personalization nirvana?

Check out this guide to learn about:

  • Reactive personalization with user and event data
  • Proactive personalization with data feeds
  • Individualization with metadata

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