Even though the subscription train was coming, it has now been accelerated by COVID-19. If you’d like to consider maximizing your revenue with a subscription-based pricing model or membership pricing strategy, it is important to develop a strategy based on the balanced Revenue Growth Management framework that draws on profitability, value and the market.
Michael Stanisz of Revenue Management Labs shares why you definitely need to watch the rise of subscription-based pricing.
In the PDF:
✔️ Why Customer Segmentation is Crucial
Segmenting your offering will allow you to capture the maximum potential revenue
✔️ Why Your Subscription Tiers Should Be Clear
It is essential to have clear and concise trade-offs between the tiers for your customer to choose from, based on their values.
✔️ How to Understand Customer Churn
If customers eventually believe that the value is gone, they will leave without a second thought.
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